3rd Avenue West

- Where Innovation Meets Acceleration -

Austin — San Francisco — London

What We Do

Accelerating your startup from inception to funding to market leadership, 3rd Avenue West is not an incubator, or an accelerator, it’s a catalyst for profound business transformation. Here, innovation meets acceleration through strategic guidance and a rich advisory network tailored to propel your venture.

Our Approach

With a focus on high-growth industries such as AI, healthcare, and fintech, our key to success lies in a hands-on approach that addresses your unique challenges and pushes your strategy towards execution.

Our Mission

Empowering founders to swiftly transition from concept to market leader, our mission supports your journey at every step with comprehensive, focused strategies that guarantee measurable results.

About

About Our Firm

At 3rd Avenue West, we leverage our extensive expertise and a powerful advisor network to tackle the unique challenges faced by startups and growth-stage companies alike. We specialize in refining your strategy and optimizing execution to ensure your vision is brought to life with precision and efficiency. Our unwavering commitment to providing ongoing, tailored support is designed to drive sustained growth and long-term success for your business, no matter where you are on your journey.

3rd Avenue West Verticals

Rural Hospitals

Empowering rural hospitals with innovative solutions to enhance patient care, streamline operations, and bridge healthcare access gaps.

Artificial Intelligence

Harnessing the power of AI to revolutionize healthcare delivery through predictive analytics, intelligent automation, and personalized patient experiences.

HealthTech

Driving advancements in health technology to create smarter, more efficient systems that improve outcomes and transform care.

Medical Devices

Driving advancements in health technology to create smarter, more efficient systems that improve outcomes and transform care.

Laboratories

Enhancing laboratory operations with advanced tools and systems to ensure faster, more accurate diagnostic results.

Management Team

Leadership

At the helm of 3rd Avenue West is CEO Loren Brink, with over 30 years of experience in healthcare innovation and a proven track record of successful entrepreneurial ventures, including four high-profile exits and a NASDAQ listing.

Paul Jones, our CTO, brings a wealth of knowledge with over 25 years in investment banking technology and is a recognized expert in AI and cybersecurity. Together, they guide 3rd Avenue West with a vision to transform startups into market leaders through innovative strategies and robust technological support.

Lisa Tarufelli our CFO and Director of Financial Services, leverages her three decades of experience in finance, healthcare, and strategic consulting to provide startups with comprehensive financial strategies.

Core Team Experience

Our core team comprises industry veterans who bring diverse and substantial expertise to the table. Our Director of Operations, has executed successful exits in the US and Asia and has extensive experience in global retail and manufacturing. Our Director of Strategic Development, combines his deep consulting background with Fortune 100 turn-around experience to guide startups in healthcare and logistics.  Together, they ensure our startups receive holistic support tailored to foster rapid growth and operational excellence.

Our Culture

At 3rd Avenue West, our culture is foundational to our success and is as innovative as the companies we support. We are committed to creating an environment where doing good and being profitable go hand in hand. Our guiding principles ensure that we treat people with respect, foster a positive workplace, and prioritize well-being and enjoyment in all our endeavors. This ethos not only enhances our operational effectiveness but also attracts like-minded entrepreneurs and startups who are passionate about making a significant impact in their industries.

We believe that having fun is crucial to our work. Our vibrant, engaging atmosphere encourages creativity and spontaneity, which are key to innovation. This philosophy extends to our partnerships and collaborations, where we emphasize mutual respect, transparency, and enjoyment. At 3rd Avenue West, if you’re not having fun, we’re not doing it right. This commitment to joy and excellence is what sets us apart and drives us towards achieving remarkable results in everything we do.

Our Founders

Loren Brink

Loren Brink

CEO

Loren is a seasoned leader with over 30 years of experience driving innovation and growth in the healthcare industry. As a proven entrepreneur and strategist, Loren has successfully executed four major exits, including a NASDAQ listing, and has led 35 M&A transactions while securing over 100 funding deals.

With 15 years of strategic expertise across Asian markets, Loren has a deep understanding of global healthcare dynamics and a strong track record of delivering transformative solutions. As the founder and CEO of a Healthcare Cognitive AI company, Loren has been at the forefront of integrating cutting-edge technology to solve complex challenges and enhance business outcomes.

Lisa Tarufelli

Lisa Tarufelli

CFO

Lisa brings over 30 years of expertise as a CFO and CEO across Finance, Healthcare Technology, AI, Real Estate Development, and Strategic Consulting. She has a proven track record in securing funding and developing strategic plans for startups and established companies alike.

Specializing in financial strategy, Lisa excels in driving stability, accelerating growth, and increasing shareholder value through operational and financial optimization. With extensive experience in raising capital via debt and equity instruments, she is adept at scaling businesses with effective short- and long-term financial planning, ensuring sustainable success.

Paul Jones

Paul Jones

CTO

With over 25 years of experience in Investment Banking Technology and two successful technology exits, Paul is a recognized expert in AI, Cybersecurity, and Enterprise System Architectures. He has held key roles at IBM, Rothschild, Wells Fargo, and NASDAQ Europe, delivering impactful technology solutions across industries.

Paul’s groundbreaking work in healthcare AI has transformed operations and patient care through predictive analytics, AI-driven data integration, and remote monitoring systems. He specializes in leveraging electronic patient record systems like EPIC and Cerner to enhance outcomes, blending innovation with strategic expertise to drive advancements in healthcare technology.

3rd Avenue West By the Numbers

$M Raised

Companies Acquired

Exits

Years Of Experience

Here’s What Our Clients Say About Us

Reflecting on the last forty-one plus years of healthcare leadership in an exhaustive number of venues, I have recognized that there are but a few times that I have been able to work with the quality of people that are difference makers. I think back on individuals in different situations that I have respected, worked well with, and produced an outcome that was but a part of our forecasted strategy. But never until this later season of my life, have I been able to work with a more capable cohesive, purposeful team, as 3rd Ave West. Partnering with RHS, Rural Health Solutions, opened the door to this relationship. When I look at the ideal collaboration of expertise and experience, I recognize this team has brought forth every element required to be successful in building an integrated rural health system in such a way that creates profitability, excellent patient care, and long-term sustainability. Simply put, they check every box. Engaging and capable do not do this team justice. Suffice it to say, I have been working on this strategy to solve the rural healthcare crisis for decades and it has taken this team in our introduction to one another to recognize that this will no longer be a strategy but a reality. Thank you to the 3rd Ave team for the efforts and heart to bring this mission to life and allowing me to recognize a lifelong goal. It is both a pleasure and an honor to work side by side was such gifted and talented people. I look forward to what the next few years bring as we bring to life this solution.”

Len Lacefield, MBA MHA

CEO, Clinton Regional Hospital

Our Products

At 3rd Avenue West, we redefine support by offering personalized, comprehensive services that anticipate and meet the evolving needs of your startup. Our programs are designed to propel you from inception to market leader swiftly and effectively. 

Monthly Advisory

Stay connected and supported through our monthly advisory services. Email, call, or text us as often as you need, and benefit from having 3rd Avenue West serve on your advisory board if appropriate, providing continuous, real-time guidance and strategic advice.

Due Diligence Review

We conduct thorough due diligence reviews to understand your startup’s current situation in depth. By identifying challenges and opportunities, we can offer a full set of actionable recommendations, setting a clear and strategic path forward.

Project Work

Based on our due diligence reviews, we present project-based proposals to address the specific challenges facing your company. Our hands-on approach ensures that not only do we recommend solutions, but we also guide their implementation.

Fractional C-Level Support

For startups not ready to hire full-time executive staff, we provide ongoing fractional leadership. Fill critical roles such as CEO, COO, CTO, CFO, and more with experienced leaders who offer strategic direction and help drive key business initiatives until you are ready to bring on full-time staff.

Corrective Actions Support

Providing expert corrective action support to identify root causes, implement effective solutions, and ensure compliance while preventing future issues.

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